1999 – founding of Sirekar Hulgi OÜ
2001 – we gained the exclusive right to represent the Bellissima, Issimo, Bisoks, Delia Cosmetics and C.D.V. brands in the Baltics
2003 – we began sales activities in Lithuania
2007 – we gained the exclusive right to represent the Pompea brand in the Baltics
2009 – we began sales activities in Latvia
2015 – we gained the exclusive right to represent the MIMI brand in the Baltics
2016 – we began distributing the Jadea and Primal brands
2016 – we developed our own brands and the cotton sock collections Michael and Michelle
2017 – we moved to a modern new warehouse space and office
2018 – we began distributing the Selene, Cat and Slazenger brands
2019 - we began distributing the Polzela, Fila brands.
Sirekar Hulgi OÜ is an international wholesale trade company. Our main business activity is the import and resale of pantyhose, socks, tights, underwear, cosmetics, nightwear and beachwear.
KEY CUSTOMERS IN ESTONIA
Our key customers in Estonia are Coop Eesti (Coop Maksimarket, Coop Konsum), Rimi Eesti Food AS, Maxima Eesti OÜ, SELVER AS, AS Prisma Peremarket, OG Elektra AS, ABC Supermarkets AS (Comarket), OG Elektra AS.
Our main advantages are our wide range of high-quality products and competitive prices. We value our customers and strive to offer our products in accordance with their needs.
We have offices in Estonia, Latvia and Lithuania.
We have offices in all three Baltic countries, which allows us to offer lower purchase prices than our competitors. This also enables us to offer significantly better terms of cooperation to both our existing as well as our new customers.
We have the exclusive right to represent brands such as Bellissima, Polzela, C.D.V. , Jadea, Pompea in the Baltics.
Our products are always delivered to customers’ stores on time as we use the latest software for picking orders. We are always looking for new solutions that enable us to improve the efficiency of our processes so that we can continue to maintain the excellent reputation of our products, services and employees in the eyes of our customers and suppliers.